August 6, 2011
Flyers, Past Events
HONEY JAM SWEET 16 EDITION – THURSDAY AUGUST 11
For Immediate Release
July 27th, 2011
Toronto – The Honey Jam artist showcase, celebrates its Sweet 16 anniversary at the Mod Club Theatre (722 College Street) on Thursday, August 11, 2011. Hosted by MuchMusic’s Sarah Taylor, the 2011 edition promises to deliver one of the best showcases in the history of the event – a night of exciting live entertainment with a diverse group of artists.
As Honey Jam turns 16 so does it’s breakout star from the 2010 showcase, rapper Reema Major who is causing a lot of buzz in the industry with her I am Legend Mixtape.
Ebonnie Rowe, Honey Jam Founder, Producer and President of PhemPhat Entertainment Group, says “We’re so proud of Reema! I’m confident that we’ll be hearing similar success stories from several of the artists performing this year. They are at the right age, the talent is undeniable, many are also songwriters and play instruments as well. But I don’t want to give away all the details of what you can expect – you have to come out to the show!!”
The lineup of 18 artists from Toronto, Calgary, Montreal and London includes 3 artists from the acclaimed Remix Project and child piano prodigy Catherine He, at age 7 the youngest artist ever to take to the Honey Jam stage. Go to www.honeyjam.com and click on “2011 artists” to see more info on who made the cut.
DJs for the night include DJ MelBoogie and Tasha Rozez.
The show is not a competition but there are prizes/opportunities being offered. All of the artists will have one of their tracks featured on a promotional compilation CD courtesy of Universal Music Canada which will be handed out at the showcase, Universal will also give each artist consultation time with their Director of A&R. The girls will receive product from Benefit Cosmetics, Converse is also giving each artist a backpack and certificate for a pair of shoes, and they all received 1 hour of one-on-one vocal/performance coaching time with Elaine Overholt sponsored by Slaight Music. One lucky artist whose name is pulled randomly will receive Honey Jam Hookup Prize Pack which includes sound equipment from Yamaha, a photo shoot with Nathaniel Anderson, legal consultation with Taylor Mitsopolous Klein Oballa, $1,000 cash from EMI Music Canada and a fitness package from Think Fitness.
Advance tickets at $20 are available at Play De Record, 357 Yonge Street, $25 at the door. Proceeds from the showcase will support YWCA Toronto’s programs for women and girls – www.ywcatoronto.org